Field Notes

How to write a press release

The small but mighty press release; a way to get your information through the newsroom and into t...

The Sims and the Epistemic Spark

When I’m presented with a new idea, I experience a rush similar to caffeine. There’s a sudden sur...

Write for your audience

Tl;dr: If you want to make any impact, write for the other side of the conversation. I write abou...

Demographics and media profiles

Who is your audience and where do they listen?

Simplicity

Quality is a strange concept. As a data-minded person, I believe that quality is a categorical th...

Nouns and Verbs

I’m a huge fan of overdoing things, but you really have to know when it’s okay to go over the top...

A communications strategy template

This is a free template for a communications strategy. You can download it , and you don’t have t...

Hacking into problems

As a kid, I was great at taking things apart, and not so great at putting them back together. Thi...

Communicating climate change

There isn’t really a single metric you can use to tell if climate change communication works. The...

AI is not a verb

If your content is good for the end user, it’s good for every tool along the way. I have proofs.

Can we just ask?

I played a game of DnD that changed the way I think about everything. Here’s the story.

Toward an AI-mediated comms model, Part 1

We have seen the problem with AI, and it is us. That was the premise that started my whole multi-...